The furniture industry development present situation and the analysis of industry trends Furniture
as bulk goods of people, in people’s living standards increasing quickly, residential construction under the condition of rapid development and huge market capacity, the average profit margin is much higher than social average profit margin of the industry, so in the furniture industry is the industry capital investment and expansion of the most outstanding one. In the early 1980s, there were 3,500 furniture enterprises in China, with 300,000 employees and a total output value of 5.36 billion yuan. By 1998, there were 30,000 furniture enterprises in China, with 2 million employees and a total output value of 78 billion yuan. At present, there are more than 50,000 furniture manufacturers in China, employing about 5.5 million people. From $1.297 billion in 1996 to $5.417 billion in 2002? Chinese furniture exports increased by more than 30% on average.
The COVID-19 pandemic has hit the furniture industry: on the one hand, foreign timber can not enter China, resulting in the price of wood, on the other hand, the weak real estate market, domestic furniture sales fell into a slump.
The epidemic will eliminate some weak small enterprises, but the market stock of furniture industry should not change in 2020, so the surviving large enterprises and brand enterprises will have more opportunities.
With the normalization of epidemic prevention and control, as well as the improvement of the demand for home life in epidemic families, it is expected that there will be an explosive growth in the second half of the year. In the future, China’s furniture industry will develop in the direction of intelligence.
I. Analysis of current situation of furniture industry
1. Number of furniture enterprises
There are a large number of furniture enterprises in China. In recent years, China’s furniture industry has been constantly reshuffling and consolidation, and the number of enterprises above designated size has shown a rapid growth trend. According to the data of China Furniture Association, the number of furniture enterprises above designated size in China reached 6410 in 2019.
2. Furniture industry development zone distribution
According to incomplete statistics, Zhongshang Industry Research Institute combed out 32 domestic furniture development zones. According to statistics, the domestic furniture development zone is mainly distributed in the eastern coastal area, the central area, and also in the southwest area. According to the number of development zones, Guangdong province has the largest number of furniture development zones, with a total of 5.
The layout of furniture industry in Guangdong Province is perfect. For example, Shunde furniture is famous at home and abroad and has a perfect industrial chain, forming a pan-Shunde furniture industry circle with Shunde as the core area.
Followed by Zhejiang Province, with 4 furniture development zones; Jiangxi Province and Hebei Province each have 3 furniture development zones; Sichuan Province, Anhui Province, Hunan Province, Shandong Province and Jiangsu Province each have two; All other provinces and cities have 1.
3. Furniture output
From 2013 to 2017, the output of China’s furniture industry showed an increasing trend. In 2018, the state adjusted the statistical caliber of the furniture industry. In 2018, the furniture output of enterprises above designated size was 712.774 million pieces, down 1.27% year-on-year. Furniture production in 2019 was 896.985 million pieces, down 1.36 percent year-on-year.
4. Furniture market scale
As China’s stable macroeconomic environment continues to grow earnings, China’s wood furniture market scale is growing steadily. In 2019, China’s wood furniture market reached 637.2 billion yuan. The market size is expected to reach 781.4 billion yuan in 2024.
Among them, the growth of panel furniture market will be stable, with an annual growth rate of 3.0% from 2019 to 2020 and a compound annual growth rate of 4.8% from 2020 to 2024. The market size of panel furniture is expected to reach 461.3 billion yuan in 2024.
5. Furniture export status
China is the world’s largest furniture producer, with the deepening of economic globalization, the internationalization process of our furniture industry is accelerated, Zhongyuan household, Gujia household, Qumei household and other furniture enterprises actively layout the overseas market, household export scale has been expanding in the past two years. In 2019, the accumulated export of China’s furniture industry was 56.093 billion US dollars, up 0.96% year on year.
Two. Furniture industry development trend
After nearly 40 years of development, China’s furniture industry has developed from a traditional handicraft industry into a large scale industry with advanced technology and equipment, mainly based on mechanical automation production.
The trend of intelligent furniture industry will not change because of the conflict of a few furniture enterprises. With the help of new technologies such as industrial Internet and big data, the intelligent speed of furniture industry will be faster and faster.
With the rapid development of intelligent manufacturing, the pattern of the entire furniture industry chain has changed significantly in the past five years. Firstly, the performance of traditional furniture enterprises has been declining more and more.
Secondly, cross-border industries are gradually entering the furniture market. For example, the IT industry represented by Xiaomi is moving closer to customized furniture. Third, the rise of custom furniture has multiplied.
With the rapid development of intelligent manufacturing, the core competitiveness of furniture enterprises has changed a lot, gradually from relying on the low-cost competition of resource elements to improve the technological content and added value of products. Change from pure product to product + service; From a furniture manufacturer to a home system solution provider.
In other words, the competition of furniture enterprises will extend to the whole industrial chain.
In today’s market environment, the competition is increasingly fierce, the furniture industry itself has the lack of sustainable competitive advantages, businesses can no longer only pay attention to a single point of product, service level after-sales service is also our business friends can not ignore a key point. Consumer satisfaction is the best way for businesses to publicize, but also the best way for businesses to establish brand image, build consumer loyalty and accumulate customers.
Post time: Nov-03-2022